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In a critical facility targeted both to the urban middle class Indian and to rural audiences, signage with clarity can be a matter of life and death. The aim was to create a non-alienating, bi-lingual system.   The name Medanta was derived from Medicine + Vedanta-an ancient Indian science. The symbol represents a convergence of various medical facilities under one roof. Coral, a stone and colour of healing, was chosen with a soft grey to symbolise the Medanta brand.