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Turning Point wines are specially created for a young, no fuss wine drinker. The identity had to be bold and contemporary, and speak in the language of young, urban India. The bottle itself serves as a turning point, in that the "label" is "shrink-wrapped" around the bottle, and each varietal has a unique, graphic pattern that occupies half of its circumference, encouraging you to turn it around and have fun with it. The same goes for the wine inside.